Positive messaging and animal based illustrative approach to the environmental charity 

This Style guide project was developing and determining the style guidelines for Licenced product for the world famous wildlife charity. It was used by manufacturers as an 'asset library' for approved illustrations and pattern work as well as a source of inspiration to secure deals with potential collaborators. 

These guidelines covered the tone of voice for the charity, with key messages and stories coming across on pack and product. The guide was broken into many key categories from home eco products to ethically sourced apparel and how this could look across many age spectrums from baby to adult. 

Scope of Work
Art Direction + Design
Illustration
Apparel
Packaging and Product