Bringing chef-inspired goat meat to the supermarket shelves
Cabrito is the first goat meat line of products to enter British supermarkets.
Owned by Devonshire goat farmer and ex-London chef each product celebrate flavour, sustainability and inspiring recipes.
The colours nod subtly to the provenance of each dish pairing with details from the photography. Rich and beautifully plated meals are the heart of the pack, printed on heavy textured sleeves to reflect the quality.
Scope of Work
Art Direction + Design
Packaging design and production
Website and promotion
Copywriting
An equal balance of beautiful food photography with a soft colour palette to distinguish and reflect the regional-inspired recipes and regions of the product. Further simple vector cues with simple graphics, and classical typography, printed on a textured heavyweight card with black and white recipe cards printed on the inside sleeve.